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Ecko, the king of style

Founded in 1993 by Marc Ecko, a young designer from New York, one of the most famous streetwear brands got their start with the launch of the Ecko Unlimited t shirt line. Marc found his inspiration in the world of youth culture, the streets, urban fashion, and hip hop. With innovative and modern designs, Ecko has seduced the entire world by promoting an intergenerational style. But one of the keys of their success is above all their famous Rhino logo. It was in participating in their first M.A.G.I.C. show ( Industry and Textile salon in Las Vegas ) that Marc realised he would need a distinctive logo. Upon his return home, he stopped in front of his father's miniature rhino collection : the logo was found, the animal was, like the brand, a big animal that could not be ignored! With this inspiration and originality, Marc also had an original marketing strategy: he distributed stencils in the shape of a rhinoceros to the homeless of Las Vegas, a can of spray paint, and a sock .... promising that he would give them the second one once the spray was finished. More than ever, the famous hip hop inspired trainers from the United States are at the heart of urban fashion. When you wear Ecko, there is no other choice but to be a style animal!